// brand
Pest brand assets.
Logos, wordmarks, and the colors that hold them together. Copy any asset as SVG, or grab the file. Please keep the marks intact — the shapes and colors below are the whole kit.
// the logo
Wordmark
The PEST wordmark — the primary logo, exactly as it appears on the site. Use it in headers, docs, footers, and anywhere the brand is named.
// the mark
Logomark
The Pest glyph on its own. Reach for it as an app icon, avatar, or favicon — anywhere the wordmark would be too wide.
// breathing room
Clearspace
Keep clear space around the mark equal to the height of the glyph's stem. Don't crowd it, and never let other logos or type break into the margin.
// palette
Colors
Rose does all the pointing. The green→cyan→pink gradient is reserved for the mark itself. Everything else is zinc.
// guidelines
Do & don't
DO
- ✓ Use the SVGs at their native aspect ratio.
- ✓ Pick the white mark on dark, the black mark on light.
- ✓ Give the mark room — respect the clearspace.
- ✓ Reach for the color mark when you have the contrast for it.
DON'T
- ✕ Stretch, rotate, or recolor the marks.
- ✕ Add shadows, outlines, or gradients of your own.
- ✕ Place the color mark on a low-contrast background.
- ✕ Rebuild the wordmark in another typeface.